At the 2015 Dexma Energy Management Summit Bill’s presentation focused on ‘The Dashboard Effect’, which was to look at the wider role that cloud-based Energy Management software is playing in the environmental awareness strategies for businesses in the UK, and the implications of that for the wider market. Bill explains how the UK market differentiates from the worldwide market, and how the very mature market in the UK has seen the growth of M&T software over the past forty years. Bill went onto explain how legislation is advanced in the UK, and where the specifics within that legislation have made a difference to the demand for Energy Management software in the UK, and how this has driven software purchase and a wider acceptance of energy management within business, which was the key focus of the presentation. With readily available and attractively presented information being the first step towards successful behavioural change.